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EON Targets 1,300 Bookings with Nationwide Autofest
🇲🇾 Malaysia /Economy & Trade

EON Targets 1,300 Bookings with Nationwide Autofest

From Utusan Malaysia · (2h ago) Malay

Translated from Malay, summarized and contextualized by DistantNews.

TLDR

  • EON is targeting 1,300 vehicle bookings this year through its various automotive brands.
  • The EON & Sahabat Autofest has already received 240 bookings, with customers favoring Proton e.MAS 7 and Modenas Ninja 250 ABS.
  • The festival is being held nationwide, offering exclusive promotions and lucky draws to encourage sales and boost the local automotive sector.

Edaran Otomobil Nasional (EON) is demonstrating its commitment to revitalizing the local automotive market with the ambitious target of 1,300 vehicle bookings for 2026. The ongoing EON & Sahabat Autofest is a key initiative to achieve this goal, building on the success of previous events that saw significant customer engagement.

Festival ini bukan sahaja berlangsung di Glenmarie, malah turut diadakan serentak di semua cawangan EON di seluruh negara termasuk Sabah dan Sarawak bermula hari ini hingga Ahad.

— Akkbar DanialCEO of EON, explaining the nationwide reach of the EON & Sahabat Autofest.

The festival's current traction, with 240 bookings already recorded, indicates a strong customer interest, particularly in the Proton e.MAS 7 and Modenas Ninja 250 ABS. This enthusiasm is further fueled by the nationwide rollout of the event, ensuring accessibility for customers across Malaysia, including Sabah and Sarawak. The exclusive promotions and lucky draws are designed to incentivize purchases and create a vibrant atmosphere for car buyers.

EON's CEO, Akkbar Danial, acknowledges the positive momentum in electric vehicle (EV) sales during the second quarter, despite ongoing geopolitical uncertainties. He also credits festive seasons like Chinese New Year and Hari Raya Aidilfitri for stimulating demand in the first quarter. However, Danial emphasizes the critical need for continuous initiatives like the Autofest to sustain and invigorate the automotive sector, especially as it navigates the complexities of the second quarter.

Kami menawarkan pelbagai promosi eksklusif serta cabutan bertuah kepada pelanggan yang membuat tempahan sepanjang festival ini. Mereka berpeluang memenangi hadiah menarik seperti Proton e.MAS 7 dan motosikal Modenas 250cc.

— Akkbar DanialCEO of EON, detailing the incentives offered during the festival.

From a Malaysian perspective, events like the EON & Sahabat Autofest are crucial not just for boosting sales figures but also for fostering domestic industry growth. While international news might focus on global automotive trends or geopolitical impacts on the economy, local publications like Utusan Malaysia would highlight how such events directly support Malaysian jobs, manufacturers, and consumers. The emphasis on local brands like Proton and Modenas, alongside the drive to promote EVs, reflects a national strategy to balance economic recovery with technological advancement and national pride in the automotive sector.

Namun bagi suku kedua, industri memerlukan lebih banyak inisiatif dan program seperti EON & Sahabat Autofest bagi terus menggalakkan permintaan serta merancakkan sektor automotif tempatan.

— Akkbar DanialCEO of EON, stressing the importance of such events for the automotive industry.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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