FirstBank Confirms Olayinka Ijabiyi as Group Head of Marketing and Corporate Communications

FirstBank, a leading financial institution in West Africa, has officially appointed Olayinka Ijabiyi as its Group Head for Marketing and Corporate Communications. This confirmation marks a significant reinforcement of the bank's corporate governance structure, especially at a time when FirstBank is navigating a crucial phase of growth and transformation.

Ijabiyi is a seasoned professional with a wealth of experience spanning over 25 years. His expertise lies in driving brand transformation, enhancing strategic visibility, and fostering stakeholder engagement across diverse sectors including financial services, telecommunications, media, and international development. His deep understanding of these varied industries positions him well to lead FirstBank's communication strategies.

Having joined FirstBank in 2011, Ijabiyi has steadily risen through the ranks, previously serving in an acting capacity for the Group Head role since December 2024. His tenure has seen him lead critical initiatives such as brand strategy, digital marketing, and stakeholder management. Prior to his current position, he held prominent roles at organizations like the British Council, Multichoice, MTN, and Etisalat Nigeria, contributing significantly to their brand-building and communication efforts.

Ijabiyi's academic background includes a Master's degree in Public and International Affairs from the University of Lagos and a Bachelor's degree in English Language. He is also a Fellow of the National Institute of Marketing of Nigeria (NIMN) and a member of the Nigerian Institute of Public Relations (NIPR), underscoring his professional standing and commitment to industry best practices. His strategic mindset and proven ability to translate business objectives into impactful marketing strategies have been instrumental in his career.