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From Tinelli's Favorite to Fragata Libertad Traveler: Special Alfajores Arrive at Caminos y Sabores
🇦🇷 Argentina /Culture & Society

From Tinelli's Favorite to Fragata Libertad Traveler: Special Alfajores Arrive at Caminos y Sabores

From La Nación · (10m ago) Spanish Positive tone

Translated from Spanish, summarized and contextualized by DistantNews.

TLDR

  • Argentine alfajores are evolving beyond a simple snack to become brands with unique identities and fan bases.
  • Several brands, including Orense and Milagros del Cielo, will showcase their innovative products at the upcoming Caminos y Sabores fair.
  • These alfajores are gaining international recognition, with some even traveling aboard the Fragata Libertad as a symbol of Argentine sweetness.

The Argentine alfajor, once a simple merienda staple, is undergoing a sweet transformation. Brands are no longer just competing on taste; they are crafting unique identities, rich histories, and direct connections with consumers. This evolution will be on full display at the Caminos y Sabores fair, a key event for the industry.

El fanático de los alfajores Orense es Marcelo Tinelli, los mostró durante su streaming y dijo a todo el mundo que el mejor alfajor que probó en su vida fueron los Orense.

— Alejandro EstevezOwner of Orense alfajores, explaining the impact of Marcelo Tinelli's endorsement.

Brands like Orense, catapulted to fame by a shout-out from Marcelo Tinelli, exemplify this new era. Orense's owner, Alejandro Estevez, shared how Tinelli's endorsement created a direct link with fans, driving new customers and solidifying the brand's presence. Orense's participation in Caminos y Sabores since 2016 highlights the fair's importance as a platform for growth and innovation, with new "bajoneros" and gluten-free options planned.

Milagros del Cielo offers another inspiring story, with their alfajores traveling the globe aboard the iconic Fragata Libertad, serving as a delicious ambassador for Argentina. Their presence at local events like flag-raising ceremonies adds an emotional dimension, connecting with communities and children. For Fabiana Ocaranza, Caminos y Sabores is a vital space for reconnecting with loyal customers and forging new relationships.

Hay mucha gente que nos va a buscar a Caminos y Sabores, porque saben que vamos siempre. Tenemos varios clientes que hemos hecho en la feria, que inclusive después nos buscan en Mar del Plata.

— Fabiana OcaranzaMilagros del Cielo representative, on the importance of the Caminos y Sabores fair for customer relations.

Camboya, a winner of the Copa Alfajor Argentino, also demonstrates the industry's dynamism with its limited editions and intriguing brand story inspired by a recording studio linked to musician Andrés Calamaro. These diverse narratives showcase the alfajor's journey from a simple sweet to a cultural experience with national and international appeal.

Camboya está inspirado en un estudio de grabación vinculado a Andrés Calamaro llamado Deep Camb

— Carlos ClasadonteCamboya co-owner, explaining the origin of the brand's name.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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