Gmarket Sees Accelerated Growth in March Order Value and Transactions

Gmarket is experiencing a robust resurgence, with its performance in March showcasing a notable acceleration in key growth metrics. The e-commerce giant reported that its average order value (AOV) climbed by 10% and its gross merchandise value (GMV) increased by 12% compared to the same period last year. This impressive growth builds upon a positive trend that began in January, when Gmarket's monthly GMV saw its first year-on-year increase in three years.

The company attributes this turnaround, in part, to an influx of new users following a significant data breach incident at a major competitor. This shift in user traffic has directly contributed to the upward trajectory of Gmarket's transaction volume. Furthermore, the value of transactions made through direct visits to Gmarket's website or app surged by 13%, a figure the company interprets as a clear indicator of growing customer loyalty.

Beyond domestic performance, Gmarket is also seeing success in international markets. Sales of cross-border e-commerce products through Alibaba's Southeast Asian platform, Lazada, have experienced a remarkable surge, increasing by approximately 150% since January. With the upcoming launch of its new membership program, 'Kkok,' offering a 5% reward on all purchases for a monthly fee, Gmarket anticipates further growth and enhanced customer engagement.