Halal Network International Expands Ecosystem to Reach 90% of Indonesian Muslim Market

Halal Network International (HNI) is significantly expanding its reach within Indonesia, aiming to tap into the vast, largely underserved Muslim market. The company estimates that its current ecosystem only touches about 10% of Indonesia's Muslim population, leaving a substantial 90% yet to be optimally engaged.

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HNI does not close itself off only with its leaders. Although we are grateful today, there are approximately 5 million people who have our membership cards, we are trying to open it up to the general Indonesian public.

HNI Commissioner H. Muslim M. Yatim stated the company's intention to open its ecosystem beyond its internal network. "HNI does not close itself off only with its leaders. Although we are grateful today, there are approximately 5 million people who have our membership cards, we are trying to open it up to the general Indonesian public," he said in Jakarta on Sunday.

This strategic expansion seeks to provide broader access to halal products for consumers and capture the significant market potential that remains untapped. HNI Director H. Agung Yulianto highlighted that this move marks an opportunity to amplify the benefits HNI has delivered over its 14-year history, encouraging the public to experience the ecosystem firsthand, not just through its products and business opportunities.

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For us, Milad is not just a moment to celebrate the company's age. Milad is an opportunity to see how great the benefits we have provided are and how much wider the benefits we can build in the future.

As part of this initiative, HNI organized the HNI Festival 2026, featuring 20 Small and Medium Enterprises (SMEs) offering their products and interacting directly with the public. Visitors received Rp50,000 shopping vouchers to encourage transactions at the SME booths, with the voucher value returned to the buyer as further shopping credit. The festival, held at HNI Plaza in East Jakarta, occupied 3,000 square meters, hosted 26 tenants, and targeted 1,500 visitors. The event also included social and educational activities, such as exercise sessions, bazaars, children's activities, and Islamic sharing sessions, alongside donations to orphans.

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Through these series of activities, HNI strives to strengthen the halal business ecosystem. As well as providing social impact for the community in various regions.