Half of New Songs on Deezer Are AI-Generated, But Engagement Remains Low
Translated from Greek, summarized and contextualized by DistantNews.
TLDR
- AI-generated songs now constitute 44% of daily uploads on the music streaming platform Deezer, with over 2 million AI tracks added monthly.
- Despite the surge in AI music, listener engagement remains low, with only 1-3% of total streams attributed to AI songs, and 85% of these streams are deemed fraudulent.
- Deezer is the only major streaming platform that identifies AI music and has implemented policies to exclude it from algorithmic recommendations and editorial playlists, while also licensing its detection technology to others.
The music industry is undergoing a seismic shift, with artificial intelligence rapidly transforming the creation and distribution of music. Deezer, a prominent music streaming service, reports that AI-generated songs now account for a staggering 44% of its daily uploads. This translates to over two million AI-created tracks flooding the platform each month, a dramatic increase from previous years.
AI-generated music is far from being a marginal phenomenon.
This influx of synthetic music presents a complex challenge. While the volume is immense, listener engagement with AI-generated tracks remains remarkably low, hovering between 1% and 3% of all streams. Alarmingly, a significant 85% of these streams are classified as fraudulent, failing to generate revenue and potentially distorting consumption data. This indicates that while AI can produce music at an unprecedented scale, it struggles to capture genuine listener interest or provide economic value.
Deezer stands out as a leader in addressing this evolving landscape. It is the sole major streaming platform equipped with technology to independently detect and label AI-generated music. Since implementing this capability in June 2025, Deezer has identified and flagged over 13.4 million AI tracks. The platform has further strengthened its commitment by ceasing the storage of high-resolution AI tracks and excluding AI music from its algorithmic recommendations and curated playlists.
We must collaborate to ensure the rights of artists and composers, while maintaining transparency with fans.
Recognizing the broader industry implications, Deezer is also sharing its detection technology with other entities, including the French rights management organization Sacem. CEO Alexis Lanternier emphasizes that this is a collective challenge, urging the industry to collaborate to protect the rights of human artists and composers while maintaining transparency for fans. From our perspective, Deezer's proactive approach is crucial. It not only safeguards the integrity of the music ecosystem but also ensures that human creativity remains at the forefront, supported by clear policies and technological innovation in the face of AI's rapid advancement.
Almost 75,000 pieces entirely produced by algorithms flood the service daily.
DistantNews Editorial
Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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