Healthy, Radiant Skin with Astragalus Root Extract
Translated from Malay, summarized and contextualized by DistantNews.
TLDR
- Korean skincare brand Pyunkang Yul has introduced its product line featuring astragalus root extract to the Malaysian market.
- The extract, known in traditional Chinese medicine as huang qi, is highlighted for its anti-inflammatory and antioxidant properties, beneficial for skin health.
- Pyunkang Yul's Calming and Barrier lines, formulated with this extract, are now available at Guardian stores across Malaysia, targeting consumers with sensitive and dry skin.
Kuala Lumpur, Malaysia โ The burgeoning beauty market in Malaysia welcomes a significant addition with the arrival of Pyunkang Yul, a renowned Korean skincare brand. Leveraging the power of traditional Korean medicine and Chinese herbal wisdom, the brand has launched its meticulously crafted product lines, prominently featuring the astragalus root extract, also known as huang qi.
In the meantime, it also strengthens the skin's protective layer from within, making it healthier and more balanced.
This natural ingredient, celebrated for centuries in traditional medicine, is now at the forefront of modern skincare innovation. Pyunkang Yul highlights the astragalus root's potent anti-inflammatory and antioxidant properties, which are crucial for soothing irritation, enhancing skin hydration, and fortifying the skin's natural barrier. This focus on gentle yet effective formulations aligns perfectly with the growing global demand for skincare that addresses sensitive and compromised skin types.
With over 50 years of expertise in treating atopic and sensitive skin problems, we offer high-performance minimalist formulations designed to restore skin balance.
Eric Kim, CEO of Pyunkang Korean Medicine Skin Laboratory, expressed his enthusiasm for the Malaysian launch, positioning it as a strategic move for the brand's expansion in Southeast Asia. "Malaysia is a key strategic market for Pyunkang Yul in our efforts to expand our presence in Southeast Asia," Kim stated. The brand's commitment to high-performance, minimalist formulations, developed over 50 years of experience with atopic and sensitive skin, offers a unique proposition to Malaysian consumers.
Malaysia is a key strategic market for Pyunkang Yul in our efforts to expand our presence in Southeast Asia.
The introduction of the Calming and Barrier lines at Guardian stores nationwide marks a new chapter for Pyunkang Yul in Malaysia. Stephy Siew, Head of Skincare Department at Guardian Malaysia, noted the brand's strong heritage in traditional Korean medicine and its specialization in sensitive skin as valuable additions to Guardian's extensive portfolio. This collaboration signifies a shared vision to provide consumers with trusted, effective, and gentle skincare solutions.
Pyunkang Yul's strong heritage in traditional Korean medicine and focus on sensitive skin makes it a valuable addition to our skincare portfolio.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.