iPhone users can check app data collection before downloading via App Store privacy feature

Before downloading any application on an iPhone, users can now examine the potential data collection practices of developers using the 'App Privacy' feature available in the App Store. This tool provides a concise overview of each app's privacy policies, specifying the types of data it might gather and how that data will be utilized.

To access this information, users should open the App Store, search for the app they are interested in, and scroll down to the 'App Privacy' section on the app's detail page. Apple presents this data under categories such as 'Data Used to Track You,' 'Data Linked to You,' and 'Data Not Linked to You,' depending on the developer's submitted information.

For example, the Threads app's privacy details indicate it collects various data points linked to the user's identity, including health and fitness information, financial details, location, contacts, user content, search history, browsing history, device identifiers, usage data, and diagnostic information. Similarly, the game Roblox lists data linked to the user, such as purchase information, contact details, search history, usage data, location, user content, device identifiers, and diagnostic data. It also notes that some data, like contact info and user content, may be collected but not associated with the user's identity.

Apple states that the 'App Privacy' labels are part of its ongoing efforts to enhance transparency in how user data is managed within the App Store. Furthermore, the company reported that its App Store security systems have been instrumental in preventing fraudulent activities. In 2025 alone, Apple prevented over $2.2 billion in potentially fraudulent transactions, rejected more than 1.1 million app submissions deemed problematic, blocked 1.1 billion attempts to create fraudulent customer accounts, and deactivated 40.4 million additional accounts involved in fraud and abuse.