Kalisha celebrates seventh anniversary, honoring women's diverse roles

Muslimah fashion brand Kalisha celebrated its seventh anniversary with an event themed "Rupa Peran," meaning "Forms of Roles," at Summarecon Mall Bandung. The celebration aimed to recognize and honor the diverse roles and unique contributions of Indonesian women.

The event featured an inspiring talk show, a trunk show displaying a special collection, and an appreciation ceremony for Kalisha's partners and affiliates from across Indonesia. The theme underscored the philosophy that every woman, regardless of her role, possesses a unique story that deserves to be celebrated.

Notable attendees included Aurel Hermansyah, who participated in a talk show titled "Kalisha Ada di Setiap Peran Perempuan" (Kalisha is in Every Woman's Role), alongside Kalisha's owner, Hj Teti Nurhayati. A video message of congratulations was also shared from former minister of tourism, Sandiaga Uno. Collaborators, key opinion leaders, logistics partners, fabric suppliers, and tailors were also present, acknowledging their integral part in Kalisha's seven-year journey.

Owner Hj Teti Nurhayati emphasized that the "Rupa Peran" theme was dedicated to Indonesian women and their varied life roles. She stated, "Every woman has her own uniqueness. They have their own responsibilities and stories. Through this seventh Kalisha anniversary, we want to celebrate the forms and roles of women in Indonesia." Nurhayati added that all professions and roles held by women are vital and irreplaceable, stressing that it is about choices, dreams, and the daily journey of womanhood.

Reflecting on the brand's journey, Teti recalled its humble beginnings seven years prior, driven by a desire to create products that were not only aesthetically pleasing but also meaningful. She expressed a vision for Kalisha to grow not just in size but also in significance.