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"Kauno Grūdai" Welcomes Šaltibarščiai Season with New Products: What to Choose for a Summer Taste Without Long Preparati

"Kauno Grūdai" Welcomes Šaltibarščiai Season with New Products: What to Choose for a Summer Taste Without Long Preparation

From Delfi · (6m ago) Lithuanian Positive tone

Translated from Lithuanian, summarized and contextualized by DistantNews.

TLDR

  • "Kauno Grūdai" has launched two new instant food products: "Tingibarščiai" (lazy borscht) and "Sun Yan Potato Verse" instant mashed potatoes.
  • These products aim to provide the traditional taste of Lithuanian summer dishes with minimal preparation time, catering to modern, fast-paced lifestyles.
  • "Tingibarščiai" requires only kefir, while the mashed potatoes need hot water, making them convenient for home or outdoor use.

As the summer season approaches, "Kauno Grūdai" is introducing innovative solutions for enjoying beloved Lithuanian flavors with unprecedented ease. The company, known for its commitment to convenience and taste, has unveiled two new products designed to capture the essence of traditional summer dishes without the usual preparation fuss.

The "Activus Tingibarščiai" offers a shortcut to the iconic cold beet soup, requiring just the addition of kefir. This product is a testament to "Kauno Grūdai's" understanding of how Lithuanians cherish šaltibarščiai, a dish deeply intertwined with summer memories and family gatherings. Simultaneously, the "Sun Yan Potato Verse" provides a quick and easy way to prepare mashed potatoes, needing only hot water, thus catering to those who seek comfort food without the time commitment.

Though šaltibarščiai are often associated with a light and simple dish, in practice, preparing them still takes time: you need to have the right ingredients, prepare them, mix everything, and often also take care of what will be served alongside. So it's no wonder that solutions are sought that allow you to have your favorite taste faster and easier. The new "Activus Tingibarščiai" is a pre-mix that allows you to prepare one of the most beloved summer dishes extremely easily. All you need is kefir and you can have the classic Lithuanian taste on the table, without which it is difficult to imagine summer. Meanwhile, for the pourable mashed potatoes, only hot water is enough. It's a convenient and quick choice for those who want traditional taste without long preparation.

— Oksana ŠimoliūnaitėOksana Šimoliūnaitė, Marketing Manager for Food Products at "Kauno Grūdų", explains the convenience and appeal of the new products.

These new offerings reflect a growing trend in the food market, where consumers increasingly value convenience alongside authentic flavors. "Kauno Grūdai" positions these products not just as quick meals but as enablers of tradition, allowing people to maintain their culinary customs even amidst busy schedules or while enjoying outdoor activities like picnics or camping. The company's marketing head, Oksana Šimoliūnaitė, highlights how these products are perfect for both quick lunches at home and for those on the go, ensuring that the taste of summer is always within reach.

These are two great pre-mixes not only for a quick lunch solution at home but also for a trip to the countryside, camping, or hiking in nature. When you want a familiar taste but don't want to carry half the kitchen, such solutions become particularly convenient.

— Oksana ŠimoliūnaitėOksana Šimoliūnaitė further elaborates on the versatility of the new products for various settings.
DistantNews Editorial

Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.