Lotte Department Store Opens First Signature Store for Korean Cloisonné Brand Chloeisu

Lotte Department Store is making a significant move to highlight traditional Korean craftsmanship by opening the first signature store for 'Chloeisu' at its prestigious Avenuel location in the main branch. This initiative underscores a growing trend in the luxury market to embrace unique, culturally rich artisanal products.

“

Chloeisu is a brand established by Master Craftsman Lee Soo-kyung, who has carried on the tradition of cloisonné techniques since 1968, embodying over 50 years of craftsmanship and expertise.

Chloeisu is not just another jewelry brand; it represents the continuation of a centuries-old Korean art form. Founded by Master Craftsman Lee Soo-kyung, the brand carries forward the legacy of cloisonné, a meticulous technique involving the application of glass enamel onto metal, fired at high temperatures. This method results in exquisite pieces with delicate colors and profound depth, showcasing the unparalleled skill and dedication of Korean artisans.

“

Cloisonné is a traditional craft technique where glass enamel is applied to metal surfaces and fired at high temperatures of around 800 degrees Celsius multiple times, characterized by its delicate colors and deep expression.

The brand recently garnered national attention when First Lady Kim Hye-kyung presented Chloeisu's art pieces and cloisonné jewelry as gifts to Chinese President Xi Jinping and Madame Peng Liyuan during a state banquet following the Korea-China summit in January. This high-profile endorsement has significantly elevated Chloeisu's profile, positioning it as a symbol of Korean cultural heritage on the international stage.

“

Chloeisu recently garnered attention as a gift presented by First Lady Kim Hye-kyung to Chinese President Xi Jinping and Madame Peng Liyuan during a state banquet following the Korea-China summit in January.

The new Avenuel store will feature approximately 30 art pieces and cloisonné jewelry items, including Lee Soo-kyung's representative work 'Fantasia,' valued at around 300 million won. This flagship store, excluding the main office gallery in Ulsan, offers the sole opportunity for customers to purchase these unique items offline. Lotte Department Store aims to differentiate its luxury offerings by presenting Korean aesthetic sensibilities through these cloisonné jewels, catering to a market increasingly seeking rarity and artistic value.

“

With the demand for jewelry with rarity and artistic value expanding, especially in the high jewelry market, we plan to propose differentiated luxury content through Korean aesthetic cloisonné jewelry.