Malaysian Culture Showcased in China, Strengthening Regional Ties

Malaysia's presence at the Six Asian Women of Wisdom International Art Festival 2026 in Luoyang, China, signifies a vibrant diplomatic effort, extending beyond mere participation to actively foster regional camaraderie. This prestigious event serves as a strategic platform, weaving a stronger tapestry of friendship between Malaysia, China, and Indonesia, while also engaging eleven other Asian nations.

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Pihak berkuasa di China memberikan pengiktirafan ini sebagai menghargai sumbangan konsisten dalam mempromosikan diplomasi budaya dan pelancongan secara sukarela walaupun setelah saya bersara daripada perkhidmatan awam.

Our delegation carried the significant responsibility of not only showcasing Malaysia's rich cultural heritage but also of building enduring bridges of friendship. Tourism Malaysia's support, through promotional materials and official souvenirs, was instrumental in presenting our nation's unique identity to a global audience. The festival provided an invaluable opportunity to highlight the intricate beauty of Malaysian traditional attire, such as the baju Melayu and batik, alongside the elegance of the kebaya, which was particularly recognized as an intangible cultural heritage.

The international recognition received by Datuk Rashidi Hasbullah, former Secretary-General of the Ministry of Tourism, Arts and Culture, is a profound honor for Malaysia. His voluntary contributions to cultural diplomacy and tourism promotion, even after retiring from public service, have been acknowledged by Chinese authorities. This award underscores the high regard in which Malaysia's expertise in tourism and cultural exchange is held globally.

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Beliau menyifatkan pengiktirafan tersebut sebagai satu penghormatan besar buat negara kerana ia membuktikan bahawa kepakaran Malaysia dalam bidang pelancongan sentiasa dipandang tinggi oleh komuniti global.

This engagement demonstrates Malaysia's commitment to proactive cultural diplomacy. It proves that our nation's influence and appeal in tourism and arts extend far beyond our borders and official capacities. Such initiatives are vital for maintaining Malaysia's image on the international stage and for deepening our relationships within the Asian community, showcasing our unique cultural assets with pride and confidence.

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Menurut beliau, usaha mempromosikan identiti negara tidak seharusnya terhenti selepas tamat perkhidmatan rasmi, sebaliknya perlu diteruskan melalui pelbagai platform antarabangsa demi kelangsungan imej Malaysia.