Maltina Expands School Nutrition Campaign

Maltina, a brand synonymous with refreshment and celebration in Nigeria, is extending its commitment to youth development through its nationwide Nourishment Tour. The campaign's recent expansion to Ibadan marks a significant step in its mission to deepen nutrition awareness among students, leveraging the power of science-based learning activities to make a lasting impact.

As Maltina celebrates its 50th anniversary, this initiative reflects a strategic focus on engaging young consumers through educational programs that highlight the critical role of nutrition. The Nourishment Tour, which has already reached an impressive 227,000 students across the country, brings interactive science experiments and engaging discussions directly into schools. These sessions are meticulously designed to illustrate the intricate relationship between proper nutrition, concentration, and overall cognitive development, making complex scientific concepts accessible and relevant to students' lives.

“

The impact we are seeing across schools reflects the power of using STEM engagement to explain the science of nourishment. It makes learning come alive and easy to understand.

Partnering with brand ambassador Tomike Adeoye and STEM Africa, the activation at Maverick College in Ibadan exemplifies the campaign's hands-on approach. Students are not just told about the importance of nutrients like Vitamins A, B, and C, or calcium; they actively participate in learning sessions that demonstrate how these elements support growth and academic success. This experiential learning method ensures that the message about healthy living and its connection to learning outcomes resonates deeply.

Elohor Olumide-Awe, Portfolio Manager for Non-Alcoholic Brands at Nigerian Breweries Plc, emphasized the initiative's success: "The impact we are seeing across schools reflects the power of using STEM engagement to explain the science of nourishment. It makes learning come alive and easy to understand." With a target of reaching one million students, Maltina's Nourishment Tour is more than a corporate social responsibility effort; it is a vital investment in the future health and academic potential of Nigerian youth, fostering a generation that understands the fundamental link between nourishment, science, and learning.

“

Across the different schools we have visited, the level of curiosity and engagement from the students has been remarkable. And as Maltina marks 50 years, initiatives like the Nourishment Tour remain central to our commitment to helping young Nigerians understand the strong link between nourishment, science, and learning outcomes.