Menopause business booms: Products recommended by influencers face criticism

The burgeoning market catering to women experiencing menopause and perimenopause is coming under scrutiny, with experts raising concerns about potentially misleading marketing practices. While the intention may be to offer support, the way these products are being promoted, especially through social media influencers, is drawing criticism for being deceptive.

A Finnish service, Edel Recharge, is highlighted as an example. Their marketing suggests that menopause symptoms can begin much earlier than commonly believed, targeting women over 35. The supplements offered are described as aids for women who "feel a bit foggy from time to time" and wish to "remind their libido that it is welcome back." This framing, while perhaps intended to be empowering, risks preying on anxieties and insecurities related to aging and hormonal changes.

As a Finnish publication, we observe that while there is a genuine need for information and support for women navigating menopause, the commercialization of this phase of life requires careful consideration. The line between helpful guidance and exploitative marketing can be thin. It is crucial for consumers to approach such products with a critical eye, distinguishing between scientifically-backed advice and commercially driven claims. The rise of influencer marketing further complicates this, as endorsements may be driven by financial incentives rather than genuine product efficacy or ethical considerations.