MR D.I.Y. Club offers members reward points for every purchase

Home improvement retailer MR D.I.Y. has launched its inaugural loyalty program, MR.DIY Club, designed to reward its Malaysian customer base for everyday purchases and foster a sense of shared benefit among families.

Alex Goh, Senior Vice President of Marketing at MR D.I.Y., stated that the program is a gesture of gratitude to the millions of Malaysians who integrate MR D.I.Y. into their daily lives. "For over 20 years, Malaysians have come to MR D.I.Y. for their needs," Goh said, highlighting the store's role in providing everything from batteries and school supplies to home repair tools and daily household essentials.

A key feature of MR.DIY Club is its "Family Account" function, enabling up to five family members to link their memberships and consolidate reward points into a shared account. This allows families to accumulate points faster and redeem rewards more quickly. Members earn one reward point for every RM1 spent, which can be exchanged for cash vouchers applicable to future purchases. New members receive an immediate welcome bonus of 400 points and can earn five times the usual points on purchases made during their birthday month.

Additionally, members receive one "Bag" for every RM20 spent, granting them access to exclusive events and workshops. Points earned through linked Family Accounts are combined, ensuring the entire family can share in these benefits. The launch signifies MR D.I.Y.'s commitment to providing a seamless, convenient, personalized, and more valuable shopping experience, while also gathering insights to better understand and meet evolving customer needs.