Pacific journalists urged to protect identity while embracing innovation

During a World Press Freedom Day event hosted by the Fiji National University College of Humanities, Education and Law, Pacific journalists received a powerful call to action: innovate without sacrificing their unique cultural heritage and indigenous knowledge systems. Simione Sevudredre, Founder and Director of Sauvaka Culture Consultancy, urged the region's media practitioners to focus on "indigenising technology and digitising ancestral strengths." This means leveraging new tools to enhance, rather than replace, the rich tapestry of Pacific narratives and wisdom. Sevudredre emphasized that indigenous languages are repositories of invaluable knowledge, covering everything from genealogy and ecology to conflict resolution and spirituality – elements that Western journalistic models cannot replicate. This perspective is crucial for the Pacific, where traditional knowledge often holds the key to understanding and addressing complex local issues. The region grapples with significant challenges, including climate displacement, cyber threats, resource exploitation, gender-based violence, and political instability. In this context, journalism serves as a critical instrument for response and accountability. Jerry Wong, Associate Dean TVET at FNU's College of Humanities, Education and Law, underscored the indispensable role of press freedom in ensuring the public receives accurate information and diverse viewpoints. He highlighted how responsible journalism empowers communities to hold institutions accountable and contributes to national development. Suzie Aziz, Head of FNU's School of Communication, Language and Literature, further called upon journalism students to uphold rigorous ethical standards amidst a media landscape increasingly clouded by misinformation and rapid digital transformation. The discussions underscored a commitment to safeguarding journalistic integrity while adapting to the evolving technological and social environment, ensuring that Pacific voices and stories are amplified authentically.

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Pacific journalism must focus on “indigenising technology and digitising ancestral strengths” rather than copying global trends.