Peñaflor Buys UK Wine Firm Off-Piste Wines in Global Expansion Move

Grupo Peñaflor, a titan of the Argentine wine industry and a significant global player, continues its ambitious international expansion with the strategic acquisition of the United Kingdom's Off-Piste Wines. This move, executed through its international holding company Terold Invest, underscores Peñaflor's commitment to solidifying its position in key global markets. The acquisition not only bolsters its presence in the highly competitive UK market but also aligns with a broader strategy to build a robust global wine platform, following its 2021 purchase of the US-based WX Brands.

Off-Piste Wines, founded in 2007 and based in Cheltenham, brings a dynamic portfolio of innovative brands and alternative formats to the Peñaflor family. Notably, its brand 'Most Wanted' holds the distinction of being the UK's leading wine in a can, reflecting a keen understanding of evolving consumer trends and market demands. With an annual turnover of approximately 3 million nine-liter cases, Off-Piste Wines has established a strong foothold across various sales channels, including supermarkets, convenience stores, and the hospitality sector. Its flexible global sourcing model, drawing wine from over ten countries for bottling in the UK, complements Peñaflor's existing capabilities.

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Esta es una adquisición altamente estratégica para Terold Invest. Off-Piste Wines ha construido un negocio excepcional en el Reino Unido, combinando solidez comercial con una clara trayectoria de innovación

From an Argentine perspective, this acquisition is a testament to the global appeal and quality of Argentine wine, particularly Malbec, for which Peñaflor is the world's leading exporter. While international coverage might focus on the business transaction itself, for Argentina, it represents a significant validation of its wine industry's capacity for innovation and global competitiveness. The deal is expected to open new avenues for exporting Argentine and US wines to the UK market, further enhancing the group's international reach. Gustavo Sampayo, CEO of Terold Invest, emphasized the strategic importance of Off-Piste Wines, praising its commercial strength and innovative trajectory. The continued leadership of Off-Piste Wines' management, under CEO Andy Talbot, ensures a seamless integration and continued growth, leveraging the combined strengths of both entities.

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La operación apunta a reforzar la presencia del grupo en uno de los mercados más competitivos del negocio vitivinícola global y forma parte de una estrategia más amplia de expansión internacional.