Perak Allocates RM4.55 Million to Boost Tourism in Selama, Highlighting Longest Market

The Perak state government's significant investment of RM4.55 million underscores a strong commitment to developing the tourism sector in the Selama District. The Sungai Bayor Friday Market, already a national record holder for its length, is being positioned as a flagship attraction.

“

Kerajaan negeri bersama Persekutuan sedang giat membangunkan sektor pelancongan di Selama yang mempunyai banyak lokasi menarik serta masih mengekalkan keaslian suasana kampung.

This initiative highlights a strategic effort to leverage unique local assets, such as the market's impressive scale and the region's preserved village ambiance, to draw both domestic and international tourists. The allocation for infrastructure, including essential amenities and enhancements to natural attractions like Lata Air Putih, signals a comprehensive approach to tourism development.

“

Terdapat keperluan kemudahan moden seperti tandas awam yang sedang disediakan secara sementara memandangkan jumlah pengunjung setiap hari Jumaat dianggarkan antara 3,000 hingga 5,000 orang.

Local authorities, like the Selama District Council, recognize the market's potential to generate economic benefits, not just for the district but for small businesses and local entrepreneurs. The "wow factor" of the market, amplified by its recognition and potential virality on social media, is seen as crucial for promoting Selama more broadly and fostering economic spillover effects. This focus on developing authentic, community-based tourism aligns with a broader vision for sustainable economic growth in the region.

“

Dalam era digital, kita perlukan elemen ‘wow factor’ untuk menarik perhatian. Apabila ia menjadi tular, secara tidak langsung ia membantu mempromosikan Selama ke peringkat lebih luas.