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Pole Vaulter Wilma Heltelä's Company Achieves Strong Profit
🇫🇮 Finland /Economy & Trade

Pole Vaulter Wilma Heltelä's Company Achieves Strong Profit

From Helsingin Sanomat · (6m ago) Finnish Positive tone

Translated from Finnish, summarized and contextualized by DistantNews.

TLDR

  • Pole vaulter Wilma Heltelä's company, Yli Kaiken Oy Ltd, reported a pre-tax profit of approximately 181,000 euros on a turnover of about 298,000 euros for the 2025 fiscal year.
  • The company, founded by Heltelä in June 2024, achieved a high profit margin of 60.9% in its first full fiscal year.
  • This strong financial performance contrasts with a challenging year for Heltelä in sports, marked by injuries and a missed season, though she has since returned to competition.

Helsingin Sanomat is proud to report on the significant financial success of Finnish athletes, not just in their sporting achievements but also in their entrepreneurial ventures. Wilma Heltelä, a celebrated pole vaulter, has demonstrated remarkable business acumen with her company, Yli Kaiken Oy Ltd, posting an impressive profit of 181,000 euros for the 2025 fiscal year.

The company's turnover for the fiscal year covering the whole of 2025 was about 298,000 euros. The operating profit, i.e., profit before taxes and other financial expenses, was about 181,000 euros. The operating profit margin was 60.9%.

— Article textDetails the financial performance of Wilma Heltelä's company.

This financial triumph is particularly noteworthy given Heltelä's recent struggles in her athletic career. After a period of absence due to injury and a psychiatric leave, she faced setbacks in major competitions. However, her return to the sport and concurrent business success paints a picture of resilience and multifaceted talent.

While other Finnish athletes like Kerttu Niskanen also show strong business performance, Heltelä's company's profit margin of over 60% stands out. This highlights not only her personal drive but also the potential for Finnish athletes to build successful commercial enterprises, contributing to the national economy.

Heltelä founded the company in June 2024. In the first fiscal year, lasting about seven months, the turnover was about 11,000 euros and the profit about 8,000 euros.

— Article textProvides context on the company's founding and initial performance.

From a Finnish perspective, Heltelä's story is inspiring. It showcases a modern athlete who excels both on the track and in the boardroom. Her journey, detailed in the book "Yli kaiken – Wilma Murto," resonates with a national appreciation for hard work, determination, and the ability to overcome adversity. This dual success is a source of national pride, demonstrating that Finnish excellence extends beyond the sports arena.

Heltelä is the sole employee of Yli Kaiken Oy Ltd.

— Article textHighlights Heltelä's sole responsibility for the company's operations.
DistantNews Editorial

Originally published by Helsingin Sanomat in Finnish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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