DistantNews
Proton Achieves Strong April Sales, Continues Upward Momentum
🇲🇾 Malaysia /Economy & Trade

Proton Achieves Strong April Sales, Continues Upward Momentum

From Utusan Malaysia · (1h ago) Malay Positive tone

Translated from Malay, summarized and contextualized by DistantNews.

TLDR

  • Proton recorded strong sales of 18,156 units in April, contributing to a year-to-date total of 67,298 units.
  • This performance represents a 40.9% increase compared to the same period last year, exceeding market growth.
  • Key models like the Proton Saga and S70, along with strong SUV sales (X50, X90), drove the company's market share to an estimated 26.4% year-to-date.

Proton has once again demonstrated its robust comeback in the Malaysian automotive market, achieving a remarkable group sales figure of 18,156 units in April. This impressive performance not only continues the positive momentum from the start of the second quarter but also marks a significant 40.9% year-on-year increase. Proton Edar CEO Datuk Ir. Abdul Rashid Musa attributes this sustained growth to strategic product planning, investments in new technologies, and the unwavering support from their dealer network in sales and after-sales services.

The continuous sales growth at the beginning of this year was driven by strategic product planning and investment in new technologies.

— Datuk Ir. Abdul Rashid MusaExplaining the factors behind Proton's strong sales performance.

The company's commitment to meeting customer needs in an increasingly competitive landscape is evident. Proton is not just focusing on sales figures; it's dedicated to enhancing its brand image and customer confidence through world-class ownership experiences. With a clear target of selling 200,000 units by 2026, Proton appears to be firmly on track. The positive trajectory is further bolstered by plans for new model launches and initiatives throughout the year, reinforcing Proton's ambition to be Malaysia's top car choice and a leading national export Original Equipment Manufacturer (OEM).

This performance is also supported by the strength of sales and after-sales services through our dealer network.

— Datuk Ir. Abdul Rashid MusaHighlighting the role of the dealer network in Proton's success.

Proton's success is particularly noteworthy when viewed against the backdrop of the overall Malaysian automotive market. While the Total Industry Volume (TIV) saw a modest 17.7% increase in April year-on-year, Proton's performance outpaced this growth, leading to an estimated year-to-date market share of 26.4%. The enduring popularity of the Proton Saga, which saw a 50.9% month-on-month sales increase, alongside strong showings from the S70 and the best-selling SUV segment leaders, the X50 and X90, highlights the broad appeal of Proton's diverse model range. The company is also making strides in the electric vehicle space, with its e-MAS models contributing significantly to the growing EV and PHEV market.

In an increasingly competitive market environment, we are committed to offering products that meet customer needs, while strengthening brand image and consumer confidence through world-class ownership experiences.

— Datuk Ir. Abdul Rashid MusaStating Proton's commitment to customer satisfaction and brand building.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog