Sena Opens Direct Sales Store for Colombian Farmers with 1.5 Billion Peso Investment

The launch of Zajuna Campo represents a significant stride for the National Training Service (Sena) in its mission to revolutionize rural commerce in Colombia. This direct-to-consumer model, inaugurated in El Zulia, Norte de Santander, is more than just a marketplace; it's a testament to Sena's commitment to fostering economic autonomy for the nation's farmers. By investing 1.5 billion pesos, Sena is not merely facilitating sales but is actively bridging the gap between the knowledge gained in its training programs and sustainable income for those who cultivate the land. The initiative directly empowers over 85 rural associations, offering them a platform to sell their produce—from vibrant fruits and vegetables to artisanal coffee and crafts—without the squeeze of intermediaries. This is a crucial step in addressing historical inequities in the commercialization chain and ensuring that the hard work of Colombian farmers is justly rewarded. From our perspective at El Tiempo, this project embodies the spirit of progress and self-sufficiency that we champion, showcasing how strategic investment in rural development can yield tangible benefits for communities and the national economy alike. It's a model that resonates deeply with the Colombian spirit, valuing hard work and direct connection.

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Zajuna Campo, tienda de carretera, es una estrategia que busca generar un espacio en donde los procesos formativos y productivos del campo tengan una confluencia y puedan generar competitividad y desarrollo productivo tecnológico