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Shopee adds incentives to help MSMEs strengthen businesses
🇲🇾 Malaysia /Economy & Trade

Shopee adds incentives to help MSMEs strengthen businesses

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Shopee Malaysia has launched a new seller growth initiative called Shopee Lindung Niaga.
  • The program aims to help micro, small, and medium enterprises (MSMEs) start online businesses and enhance their competitiveness.
  • Shopee recognizes the challenges faced by MSMEs and is investing in initiatives to support their growth in the current business landscape.

Shopee Malaysia is rolling out a series of new seller growth initiatives under its "Shopee Lindung Niaga" program. This initiative is designed to provide crucial support for entrepreneurs looking to establish an online presence and for micro, small, and medium enterprises (MSMEs) seeking to strengthen their competitive edge in the digital marketplace.

Ian Ho, Vice President of Shopee Malaysia, stated that the company is keenly aware of the difficulties MSMEs encounter in today's demanding business environment. In response, Shopee is committed to ongoing investments in programs like Shopee Lindung Niaga, which are tailored to assist these businesses in navigating the complexities of e-commerce and achieving sustainable growth.

The program aims to equip sellers with the necessary tools and incentives to not only commence their online ventures but also to thrive and expand their operations. By focusing on the specific needs of MSMEs, Shopee seeks to foster a more robust and competitive ecosystem for online businesses in Malaysia.

DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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