South Sumatra government tasks Putra-Putri Sriwijaya 2026 winners with promoting the region

The South Sumatra provincial government has called upon the winners of the Putra-Putri Sriwijaya 2026 pageant to serve as frontline ambassadors for the region's rich culture, tourism, and economy. These chosen representatives are expected to become the face of South Sumatra, promoting its assets to both national and international audiences.

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Putra-Putri Sriwijaya 2026 must be the face of South Sumatra. They must be ready to carry the mandate as ambassadors of tourism, culture, and the region's strengths to the wider community.

Edward Candra, the Regional Secretary of South Sumatra Province, emphasized the significant responsibility entrusted to these tourism envoys. He stated that their role extends beyond introducing tourist destinations to broadly showcasing the region's cultural strengths. "Putra-Putri Sriwijaya 2026 must be the face of South Sumatra. They must be ready to carry the mandate as ambassadors of tourism, culture, and the region's strengths to the wider community," Edward said in Palembang on Saturday.

The provincial government has committed to fully supporting the winners' work, planning to actively involve them in various strategic promotional events. This includes participation in the Sriwijaya Festival, inter-regional tourism promotions, and international exhibitions. Edward highlighted South Sumatra's diverse cultural wealth, encompassing traditions, arts, cuisine, and tourist attractions, all of which require continuous promotion. He believes the Putra-Putri Sriwijaya titleholders can act as a bridge to strengthen regional identity and bolster the tourism sector's development, asserting, "We must make tourism a new economic driver for South Sumatra."

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We must make tourism a new economic driver for South Sumatra.

Edward also outlined key characteristics for ideal tourism ambassadors, including integrity, a deep understanding of local culture and tourism, and global awareness. Strong leadership skills, adaptability to technological advancements, and the ability to introduce beneficial innovations for the region were also deemed crucial. Rudi Irawan, Head of the South Sumatra Culture and Tourism Office, mentioned that 34 finalists competed, and the selection aimed to identify young individuals prepared to partner with the government. He expressed hope that the winners would become storytellers, content creators, and cultural ambassadors promoting South Sumatra's charm to Indonesia and the world.

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Because of that, we hope Putra Putri Sriwijaya will become agents of change who will preserve the culture and promote South Sumatra's tourism towards Wonderful South Sumatra 2030.