Sports Direct and Adidas Launch Urban Running Series to Boost Local Community

Utusan Malaysia highlights the "Chase The Pace 2026" urban running series, a collaborative effort between Sports Direct and Adidas, designed to foster an active lifestyle and build a stronger local running community in Malaysia. This initiative is particularly noteworthy for its inclusive approach, welcoming runners of all levels and providing them with valuable opportunities to enhance their performance through sports product support and expert workshops. David Forsey of Frasers Group emphasized the program's goal of making running more accessible and meaningful for the community. The involvement of local running clubs like Brand New Waves Running Club and Backyard Running Association demonstrates a strong grassroots focus. Adidas Malaysia's Senior Brand Manager, Sarah Tam, underscored running's power as a unifying force, capable of fostering camaraderie and inspiring continued activity. The inclusion of a "Mobility Where It Matters" recovery workshop further shows a commitment to the long-term well-being and performance of participants. This program exemplifies how corporations can actively contribute to public health and community engagement in Malaysia, moving beyond mere commercial interests to promote a healthier society.

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initiative berkenaan bertujuan mendekatkan masyarakat dengan aktiviti larian secara lebih santai dan bermakna.