Supporting the E-commerce Industry

As Rzeczpospolita, a leading Polish daily known for its focus on economic and business affairs, we highlight the dynamic growth and evolving landscape of Poland's e-commerce sector. The data from the Polska Bezgotówkowa Foundation (FPB) clearly illustrates the deep integration of online shopping into the daily lives of Poles, with a significant majority engaging in regular online purchases.

The projection that Poland's e-commerce market could reach 192 billion PLN by 2028 underscores its substantial contribution to the national economy. Trends such as the rise of marketplaces, cross-border trade, and the increasing dominance of mobile commerce (smartphones being the primary device for 66% of shoppers) indicate a market that is not only growing but also rapidly modernizing. The blurring lines between online and offline through omnichannel strategies further emphasize the sector's sophistication.

Crucially, Rzeczpospolita emphasizes the role of payment solutions in driving e-commerce success. Recognizing the challenges faced by small and medium-sized enterprises (SMEs) in this competitive environment, the FPB's expanded program offers vital support. By providing fee exemptions for online payment processing, the initiative aims to lower barriers to entry and encourage digital entrepreneurship, particularly for micro-firms. This focus on facilitating cashless transactions aligns with broader economic goals and supports the government's vision for a modern, digital economy. Our coverage reflects a strong belief in the potential of Polish businesses and the importance of fostering an environment where they can thrive online.

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We want to strengthen the competitiveness and innovation of Polish micro-enterprises.