Tempo Launches Content Provider Business for AI Platforms

PT Info Media Digital, also known as Tempo Digital, has officially launched a new business line focused on providing journalistic content and data to artificial intelligence (AI) companies and platforms. This strategic initiative involves two key components: Tempo is actively blocking AI bots that access and use its content without permission, while simultaneously establishing an official, legal, and transparent channel for AI firms to acquire content through a fee-based system via the OpenMined infrastructure.

AI companies and developers can access Tempo's content through a dedicated portal, utilizing schemes such as pay-per-request. The usage is regulated by licenses, content type, volume, intended use, and economic value. Wahyu Dhyatmika, Director of Digital Transformation at Tempo Media Group, stated that the policy is not intended to hinder AI development but rather to foster a healthy and transparent information ecosystem that appropriately compensates content producers.

This new business line represents Tempo's latest adaptation to the significant shifts in the information distribution landscape since early 2025. The proliferation of AI-based search engines, AI Overviews, generative chatbots, and aggregation services has fundamentally altered how people find and consume news. A notable trend is the "zero-click" phenomenon, where AI platforms summarize and present content directly without directing users back to the publisher's website.

These changes have led to a decline in media site traffic and programmatic advertising revenue. Tempo experienced a roughly 33.5 percent drop in pageviews and a 19.4 percent decrease in users in 2025 compared to the previous year, directly impacting ad revenue. While journalistic content is crucial for AI accuracy and credibility, media companies bear the production costs while AI platforms can capture and monetize this value without adequate compensation. Tempo views content licensing for AI as a vital new revenue stream to ensure the sustainability of journalism, expecting it to offset declining ad revenue and fund independent reporting.

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This policy is not intended to hinder AI development. Instead, Tempo wants to ensure that AI innovation thrives in a healthy, transparent information ecosystem that provides appropriate rewards to those who produce information.