Time for Year 2025 Car Sales is Running Out. Discounts Reach Up to 26%.

Rzeczpospolita reports on the unusual continuation of 2025 model year car sales well into spring, a phenomenon attributed to a lingering oversupply in the Polish market. Despite record vehicle registrations and robust consumer demand, dealers are offering substantial discounts, averaging between 13% and 21%, to clear remaining inventory from the previous year. This extended sales period is a clear indicator of market dynamics at play.

The influx and competitive pricing strategies of approximately 20 Chinese automotive brands in Poland are identified as a key factor influencing this market situation. These brands, offering a wide array of vehicles, particularly SUVs and crossovers, at prices undercutting European competitors, have forced established manufacturers to respond with significant price reductions. This has led to a slowdown in price growth and even slight decreases across various segments.

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I don't remember us selling so many vehicles from the previous year at the turn of April and May. Especially since we are noting record registrations on the market, and demand for cars is not weakening.

Data from Superauto.pl highlights the extent of these discounts, with premium segment cars seeing reductions of up to 16% for 2025 models, and popular segment vehicles also benefiting from substantial savings. The report notes that some specific models, including luxury brands like BMW and Mercedes, as well as popular options like the Toyota C-HR GR Sport and Chinese offerings like the BYD Seal U, are available with discounts reaching as high as 26%. Rzeczpospolita frames this as a significant shift in the market landscape, driven by international competition and dealer efforts to manage inventory.

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The Chinese are offering their vehicles below the rates applicable in Europe, and other brands have had to react to this. As a result, not only Chinese, but also Japanese, Korean, or European concerns are fighting for the customer.