UEFA teams up with STRAUSS to strengthen refereeing across Europe
Translated from Spanish and summarized by DistantNews. Read the original for the full story.
At a glance
- UEFA and German workwear brand STRAUSS signed a three-year partnership to support and develop football refereeing in Europe.
- STRAUSS will fund referee training and development, grassroots initiatives, recruitment programs and awareness campaigns.
- Its logo will appear on UEFA refereesโ kits, VAR monitors and the video operations room in Nyon, Switzerland.
UEFA has signed a three-year partnership with German brand STRAUSS aimed at supporting and developing refereeing in European football.
The agreement will place the workwear and safety equipment companyโs logo on UEFA refereesโ uniforms, VAR monitors and the organizationโs video operations room in Nyon, Switzerland.
STRAUSS will also contribute to a dedicated development fund for referee education, training and career progression. The company will support grassroots refereeing initiatives across Europe, as well as UEFA recruitment and awareness programs, including the โBe a Referee!โ campaign launched three years ago.
UEFA said the partners would create engaging content for fans offering insight into the knowledge, preparation and decision-making behind elite refereeing. The material will highlight what UEFA described as the professionalism and dedication of referees.
highlight the professionalism and dedication of referees
Originally published by ABC Color in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.