User consent for advertising on iDNES.cz

This article, written in Czech, addresses user consent for advertising on the iDNES.cz website and its associated platforms. It outlines two primary options for readers: either accept targeted advertising or subscribe to an ad-free premium service for 199 Czech koruna per month.

The platform explains that accepting targeted ads involves agreeing to the use of cookies and other online identifiers for personalized advertising. This personalization is carried out by MAFRA, a.s., and its 125 advertising partners, who use user data and browsing habits to display relevant advertisements. Users can revoke this consent at any time, though doing so will prompt them to switch to the premium ad-free service.

For users who opt not to pay, the site details how their data will be processed. This includes using profiles for selecting personalized content and ads, measuring ad performance, and understanding audience statistics. The platform also mentions that some data is processed based on legitimate interest, and users can object to this or adjust their privacy settings.

The article emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It also notes technical limitations that require users to express disagreement with certain data processing activities if they choose not to pay for the ad-free service.