Ajinomoto breaks through on brand value rankings in Japan

Ajinomoto Group's impressive ascent to 24th place in the "Best Japan Brands 2026" rankings, accompanied by a 23% surge in brand value to $2.4 billion, is a testament to its strategic vision and deep-rooted commitment to innovation. As a publication based in Japan, we recognize that brand value is more than just recognition; it's a critical strategic asset. Ajinomoto's success is not accidental; it stems from a clear corporate purpose focused on contributing to the health and happiness of humanity, society, and the planet, anchored by its pioneering "AminoScience."

What makes Ajinomoto's story particularly compelling from a Japanese perspective is its ability to leverage its core scientific expertise into diverse, high-impact sectors. The development of Ajinomoto Build-up Film (ABF), a crucial material for modern microchips, demonstrates how a company deeply rooted in food science can become an indispensable player in the global technology and AI industries. This cross-sectoral innovation is a hallmark of Japanese industrial strength, showcasing a dedication to quality and technological advancement that resonates deeply within our business culture.

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định hướng phát triển của doanh nghiệp xoay quanh Mục đích tồn tại, hướng đến đóng góp cho sức khỏe và hạnh phúc của nhân loại, xã hội và hành tinh với nền tảng "Khoa học về Axit amin" ("AminoScience").

Furthermore, Ajinomoto's emphasis on ASV (Ajinomoto Group Creating Shared Value) reflects a growing trend in Japanese corporate governance towards creating shared value for all stakeholders. This approach, which integrates social and environmental considerations into business strategy, is increasingly seen as essential for sustainable growth and long-term brand resilience. While international coverage might focus on the financial metrics, for us in Japan, Ajinomoto's story is also about upholding traditional values of contribution and societal well-being through cutting-edge science and responsible business practices. The company's sustained efforts in Vietnam, focusing on nutritional initiatives, further exemplify this commitment to making a tangible difference.

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ASV (Ajinomoto Group Creating Shared Value) - Hoạt động tạo lập giá trị chung của Tập đoàn Ajinomoto được xác định là trọng tâm trong chính sách quản trị của Tập đoàn.