Care1 Rebrands to 'Care for the Quality of Space,' Overhauling CI

Care1 is embarking on a significant transformation, marking 2026 as a pivotal year for its strategic business shift. The company has unveiled a renewed brand identity centered around the slogan 'Caring for the Quality of Space' (Place Qualitycare™), signaling a move beyond its traditional pest control and hygiene services. This rebranding signifies Care1's ambition to evolve into an integrated space care enterprise, managing the intrinsic value of the spaces where customers reside.

The company's updated identity retains its commitment to elevating standards in hygiene and cleanliness while emphasizing a more customer-centric approach. This shift is visually represented by a new graphic motif, 'Angle of Care,' which uses an angled line to symbolize Care1's philosophy of adjusting its perspective to meet customer needs. This motif will be consistently applied across all customer touchpoints, ensuring a unified brand experience.

Furthermore, Care1 is set to broaden its business scope by venturing into the B2C sector. The launch of premium cleaning and hygiene products for various spaces like kitchens, bathrooms, and living rooms is planned for the first half of the year. This expansion aims to extend Care1's services beyond its existing B2B focus to encompass customers' daily lives, positioning the brand as a comprehensive lifestyle service provider.

As Care1's Marketing Team Leader Park Hana stated, this rebranding is more than just a visual update; it's a fundamental shift in the company's direction and business structure. Care1 aims to establish itself as a leading brand that sets new standards in the space care market, reflecting a forward-thinking approach deeply rooted in understanding and enhancing the quality of living environments for its customers.

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Caring for the Quality of Space