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If You Take Terrible Photos, They'll Send You to Iceland and Give You Thousands of Euros – An Airline's Strange Contest
🇬🇷 Greece /Culture & Society

If You Take Terrible Photos, They'll Send You to Iceland and Give You Thousands of Euros – An Airline's Strange Contest

From Ta Nea · (9m ago) Greek Positive tone

Translated from Greek, summarized and contextualized by DistantNews.

TLDR

  • Icelandair has launched a unique competition inviting people with poor photography skills to capture Iceland's beauty.
  • The selected participant will receive a ten-day, all-expenses-paid trip to Iceland, including a €43,000 reward for their photos and content.
  • Applicants need a valid passport, be over 21, and comfortable with travel and being filmed, with applications submitted via a dedicated website.

In an unconventional marketing move, Icelandair is seeking out the world's 'worst' photographers for a truly unique opportunity. The airline's 'Really Bad Photographer' campaign invites individuals with demonstrably poor photographic talent to showcase the stunning landscapes of Iceland, proving that beauty can be captured even without professional skill.

The chosen applicant will embark on a ten-day, fully-funded journey through Iceland. This prize package includes round-trip airfare, accommodation, personal expenses, and a substantial reward of €43,000. The compensation is for the photos and content the participant produces during their trip, emphasizing the airline's belief that compelling visual stories can emerge from unexpected sources.

This campaign is specifically targeting individuals with no professional photography experience or significant interest in the field. Key requirements include being over 21, possessing a valid passport, and being willing to travel within Iceland, the UK, and the US. Participants must also be comfortable being filmed and engaging in outdoor activities. Aspiring candidates can apply through the campaign's website by answering questions about their photographic abilities and optionally submitting a short video explaining their suitability for this unusual role. This initiative, as reported by Euronews, offers a whimsical yet potentially lucrative chance for amateur photographers to experience Iceland in an extraordinary way.

DistantNews Editorial

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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