Indonesian Brand From This Island Launches Turmeric Serum, Merging Local Wisdom with Science

From This Island (FTI), a beauty brand deeply rooted in Indonesian values, has once again demonstrated its commitment to harnessing the nation's natural wealth with the launch of its Turmeric Advanced Power C Serum. This innovative product, derived from the humble turmeric of Java, signifies a powerful fusion of local heritage and cutting-edge skincare technology, offering a potent solution for hyperpigmentation and early signs of aging.

As highlighted by Tempo, FTI's serum is not just another cosmetic product; it's a testament to the potential of Indonesian botanicals when supported by rigorous scientific research. The inclusion of Tetrahydrocurcumin, the active component of turmeric, is particularly noteworthy. Clinically proven to inhibit melanin production as effectively as hydroquinone but without the associated irritation, it represents a significant advancement in safe and efficacious skincare. Coupled with 10 percent THD Ascorbate, a stable Vitamin C derivative, the serum promises intense results for those seeking brighter, more youthful skin.

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Kami menghabiskan waktu yang cukup lama untuk riset, karena kami ingin membuktikan bahwa bahan lokal bisa menjadi produk high-performance jika didukung sains yang tepat.

Beyond its product innovation, FTI's philosophy, encapsulated in the principle "Proximity Creates Responsibility," underscores a profound dedication to environmental stewardship and social impact. Their initiatives, including extensive reforestation efforts in Kalimantan and providing educational materials to children in Papua through Wahana Visi Indonesia, reflect a business model that prioritizes the well-being of the planet and its people. This holistic approach is what sets FTI apart in the competitive beauty landscape.

Co-founder and CEO Maudy Ayunda's statement that "we want to prove that local ingredients can become high-performance products if supported by the right science" resonates deeply with Indonesia's aspirations to showcase its rich biodiversity on a global scale. FTI is not merely selling skincare; it is championing Indonesian resources, promoting sustainable practices, and building a brand that truly embodies the spirit of 'beauty with a purpose.' This dedication to long-term impact, rather than fleeting trends, positions FTI as a pioneering force in the Indonesian beauty industry.

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Kami membangun untuk dekade, bukan sekadar untuk peluncuran produk. Ini berarti kami berani berkata 'tidak' pada proses yang lebih murah namun merusak kualitas dan integritas janji kami kepada konsumen.