Johor Tourism Campaign Exceeds 6 Million Visitors by March

The "Visit Johor Year 2026" campaign is off to a strong start, with the state welcoming over 6 million tourists in the first three months of the year. This figure represents a modest but encouraging increase compared to the same period last year, signaling the effectiveness of Johor's promotional efforts and diverse tourism programs. The campaign's success is crucial for achieving the ambitious target of 12 million visitors and RM42.48 billion in tourism revenue by the end of 2026.

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Singaporean tourists remain the highest with 4.7 million visiting Johor in the first three months of this year, followed by Indonesian tourists (381,241 people); China (372,990 people) and the Philippines (91,668 people).

Singaporeans continue to be Johor's most significant source of tourists, with 4.7 million visiting in the first quarter alone. This strong showing from our close neighbors highlights the enduring appeal of Johor as a popular destination for short trips and leisure. Following closely are visitors from Indonesia, China, and the Philippines, indicating a growing international interest in what Johor has to offer.

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With these achievements, we are confident that the target of 12 million tourists and RM42.48 billion in tourism revenue will be achieved by the end of 2026.

To further boost visitor numbers and revenue, Johor is introducing exciting new attractions and enhancing logistical support. The "Night Zoo Johor" promises a unique nocturnal wildlife experience, while the upcoming launch of the Sultan Abu Bakar Complex and the Johor Figures Museum in June 2026 will add significant cultural and historical dimensions to the state's tourism portfolio. Furthermore, the planned "Johor Tourism Bus" will improve connectivity between key destinations, making it easier for tourists to explore the state's diverse offerings.

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Among them is the Johor Night Zoo which offers a unique experience of seeing animals at night, as well as the launch of the Sultan Abu Bakar Complex and the Johor Figures Museum scheduled for June 2026.