Adidas's New 'Super Shoes' Leave Competition in the Dust

The recent London Marathon has cemented Adidas's position at the forefront of running shoe technology, thanks to the groundbreaking performance of athletes wearing the new Adizero Adios Pro Evo 3.

This isn't just another product launch; it's a testament to Adidas's dedication to innovation and athlete collaboration. The fact that Sebastian Sawe and Yomif Kejelcha shattered the two-hour marathon barrier, and Tigist Assefa set a new women's world record, all in our latest footwear, speaks volumes. These aren't just shoes; they are finely tuned instruments of speed, developed in close partnership with the athletes themselves.

For runners worldwide, seeing these incredible results is the ultimate endorsement. It validates the years of research and development poured into creating a shoe that is not only ultrasoft but also ultralight – weighing in at a mere 95 grams, 30% lighter than its predecessors. This is the kind of organic promotion that no advertising budget can buy, proving that when our athletes succeed, Adidas succeeds.

As Patrick Nava, General Manager of Adidas Running, stated, the Adidas family is immensely proud of Sebastian and Tigist's historic achievements. This success underscores the deep collaboration between our innovation teams and the athletes, pushing the boundaries of what's possible in marathon running and setting new industry standards with the Adizero Adios Pro Evo 3.

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The Adidas family is immensely proud of the historic achievements of Sebastian and Tigist – the best times in the history of marathon running. This is proof of many years of hard work and dedication that they have put into cooperation with our innovation team, which has created the Adizero Adios Pro Evo 3 super-shoes, setting new standards in the industry.